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The Brief

Collective 233 is a multi-branded women's fashion boutique located in Fitzroy, Victoria, and housing international and local designer labels. Their clients value the high level of customer service and look forward to engaging directly with the boutique owner
(Rhiannon) for style advice. Shopping at Collective233 is not just about access to local and global brands, but the overall experience.
They have a genuine connection to the store, the brands, and the service. 

Collective233 approached Identity Creators looking for a re-branding to highlight their bold, elevated authentic vibes and to design a new contemporary, confident, refined, and sophisticated style.

Our Roles

Brand Strategy

Brand Identity Guidelines

Logo Design

Colour Palette

Stationary Design


Video Animation

Social Media Design

Business Presentation

Creative Production


Collective 233


After working on different options we ended up establishing the new brand, which is not only refined and contemporary but also has a cheeky and daring tone of voice. Therefore, we selected a specific typography that goes from thin to width to communicate sophistication and modernism, respectively.

We also designed the main logo, their variables, and the abstract variables as well as their colour palette to acts as a stamp of quality. In order to maintain consistency, we provided the brand guidelines.

The Collective 233 visual look and feel is a collection of elements that create a cohesive package. Therefore, we also designed some corporate stationery pieces, a business presentation, logo intro/outro animation, and Social Media posts to create a larger whole and make the brand lasting.


Identity Creators know seriously good design! They just ‘get it’!
I was looking for a creative agency to rebrand my business and could not have found a more collaborative, dynamic, and experienced design team.
Being for my own business, the rebrand was extremely personal and important to me.
Franco, Identity Creator founder, was accessible every step of the design process and had a natural intuition for understanding exactly what I wanted.
Our design was both innovative and timeless, reflecting exactly what our brief asked for and delivering on more than expected.

- Rhiannon Junee, Collective 233 Owner & Director

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